Godfrieds was the locally brewed beer that needed a logo to fit it’s awesome taste. We used the only known image of Godfried and covered it with characters with a dragon’s tail. That’s because the city of s’Hertogenbosch, which was founded by Godfried, is also known as ‘the swamp-dragon’. Now you know.
‘Eat, Drink And Be Hairy’ was all they gave us when they asked for a logo. It had to be ‘different’ they said, but they were not sure what they were looking for. We gave them several options and the above is the one they fell in love with.
Who are we to judge?